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Image Source Why do Apple products have this reputation to begin so expensive? We could understand that the original iPhone and Macintosh were way ahead of its time and they were pricy but they were the original line of new device category and they were original; they defined the category. the original iPhone and Macintosh were way ahead of its time and they were pricy but they were the original But now in the present day, there are plenty of other manufacturers release "do it all" type smartphones and really good looking computers. So how Apple still in 2020, justifying charging a premium? So how Apple still in 2020, justifying charging a premium? A short and sweet answer is "the brand!". We are at least partially paying for the brand. Similarly to other companies that tend to charge more for their product that isn’t necessarily better than their competitors in terms of performance or features. Apple has successfully positioned them as a "Lifestyle brand&quo